Maybelline New York’s Spring Collection 2015 has Arrived - [Press Release]

Fashion designers like Christian Siriano, Alberta Ferreti and John Galliano are showcasing the best of flower power on the catwalks in colours that feature a flash of peach, a swirl of pink, a hint of lavender, and a touch of coral. Now with Maybelline New York's Spring Collection 2015, those same shades reflect to full fashion advantage at your fingertips and on your lips! It adds up to nail shades that are playful, finished with a matte glitter topcoat, offering a bouquet of glitters to select, as well as a vivacious lip assortment of fresh-picked pastels in new brights with super-saturated pigments.

L'Oreal Paris : A symphony of nude shadows for endless looks - [Press Release]

The fabulous new Color Riche La Palette Nude has arrived

Nothing spells understated glamour and subtle sophistication more than a flawless nude look on eyes. L’Oréal Paris presents the gorgeous new Color Riche La Palette Nude, a timeless yet modern eye shadow selection created by the brand’s make-up designers to help women master the art of nude make-up.

MARIA.B. Lawn 2015 to be available nationwide from March 2015 - [Press Release]

After the launch of the brand’s embroidered silk collection Mbroidered 2015, Volume 1, leading retail brand MARIA.B. has announced the launch of its new MARIA.B. Lawn 2015 collection. With renowned TV personalities Urwa and Mawra Hocane as the face of their campaign, the brand’s signature Lawn collection will be available at all MARIA.B. outlets and major retailers nationwide and internationally through www.mariab.pk from March 2015. Further details pertaining to the collection’s launch will be shared in a later announcement.

Kiran Fine Jewellery launched a popup bespoke boutique at the Misha Lakhani Flagship Store in Karachi - [Press Release]

Acclaimed jewellery designer and entrepreneur Kiran Aman launched a popup boutique for Kiran Fine Jewellery [#KFJ] at Misha Lakhani’s Flagship Store in Karachi. Indeed this is the first of the KFJ popup boutique series whereby Kiran Fine Jewellery endeavours to collaborate with a diversity of design houses across Pakistan. The brand currently further retails through their own standalone flagship outlet at Ocean Mall [Karachi] as of February 2014.

Urban Decay Spring Collection - [Press Release]

Sheer Revolution Stick :

Some women want the bad boy. Others dig the artsy, free-spirited type. But what if you really want the guy that has it ALL? We can’t solve your relationship dilemmas, but we can give you the best of both worlds when it comes to lip color. Urban Decay launches Sheer Revolution Lipstick: creamy, badass luxury meets sheer, pigmented color. It’s everything you love about Revolution Lipstick—with a sheer and shiny finish. Wait until you apply Sheer Revolution Lipstick for the first time—it feels amazing! Like our original formula, this sheer version hugs your lips and has a buttery-smooth application without feeling like it’s going to slide off. Available in ten shades, each one has a rich, creamy feel and a gorgeous, high-shine finish.

Clarisonic New Limited Edition celebrates the prosperous 8th Zodiac animal: The Goat - [Press Release]

At the second new moon after the winter solstice, thousands across the globe ready themselves for the Chinese New Year – the dawn of fresh start. A symbol of renewal and rejuvenation, the celebration of the new year is full of preparations to make way for new opportunities, wealth, and good fortune.

Celebrate the new year with beautifully transformed skin.

Mikyajy’s 22k Playful False Lash Mascara – Your beauty tell-all - [Press Release]

Flutter those lashes and give your hunt for the perfect mascara a happy ending with Mikyajy’s all new 22k Playful False Lash Mascara.

MIKYAJY GLOBETROTTER - [Press Release]

Take your makeup on its own adventure!

This make up compact is created for the girl who can’t stop exploring; Globetrotter is the perfect beauty companion as you absorb the world’s many sights and sounds.

Knockout Nails With Mikyajy - [Press Release]

Electric Hues & Sleek Nudes From Sabaya + Multicolored Metallics From Boxed Beauties

Mikyajy’s got all bases covered when it comes to nail trends on the catwalk these days, with 12 brand new, super versatile Sabaya nail shades wrapped in double-ended packaging as well as a set of flashy high-impact nail enamels in the Metallics Boxed Beauties set.

Mikyajy's New Collection Now In Stores - [Press Release]

Look and Smell as Pretty as a Petal with Sabaya Sparkle EDT + this step-by-step

Make the world feel like a playground by pairing this new lighthearted fragrance with a pretty look you can try from home. Charming and fun, the Sabaya Sparkle EDT is the latest from Mikyajy's popular range of Sabaya fragrances, all of which embody the carefreeness of youth.

Dress up Your Lashes with Mikyajy’s Sabaya 3-in-1 Mascara Kit - Press Release

Who says a girl can’t have it all? You don’t need to choose between style and function with Mikyajy’s latest launches. Spoil yourself and your lashes with a set of 3 mascaras that work for every occasion and look. Now Mikyajy brings you the new Sabaya 3-in-1 Mascara Essential Kit, a collection of three popular mascaras for ladies who like changing up their peepers with minimal effort.

Things to Consider Doing Online Shopping in Pakistan - Article (Guest Post)

Online shopping in Pakistan is at a great pace. E-commerce start ups have had to acquire a type in which they could provide product + services to the local customers. However, this is an era filled with coherent online consumer ship; where now branding matters more than the enterprise itself; it is where the online audience authenticates the worth of a firm through consumer reviews and mutual consumer trust. Now, it has become a necessity, for a brand, to keep evolving while adapting to new market trends.

Endure the Summer Heat with Mikyajy’s Minx Products - Press Release

As temperatures rise this summer, you need to make sure your make-up looks good and lasts long while protecting you at the same time. This is where Mikyajy comes in with Minx products to beat the heat – absolute must-haves this summer!

Get Playful This Summer with Mikyajy’s Nail Art - Press Release

Get your frills and bows ready, ladies. Summer is coming and with it Mikyajy is bringing a whole new revival to your nails. Colorful butterflies, hearts and kisses, leopard print, sparkles and even polka dots are what make this line of nail art so much fun. Introducing the Girl Tools Fashion Nail Strips, Fashion Nail Crystals and Decorative False Nails -- three lines of products that will make your nails look like they’ve been strutting around fashion shows across the globe.

MIKYAJY’S Minx Over The Top 3-In-1 Mascara - Press Release

This 3-in-1 mascara will give you the ultimate results for luscious lashes – amazing volume, curl and lift with minimal effort! Give your lashes a much-needed pick-me-up with Mikyajy. 

Price: 55 AED/SAR

Flaunt Myriam Fares’s Look With Mikyajy’s 22K Celestial Diva Range

Each girl is on the hunt for a vibrant look that sets her apart from everyone else. She may take notes from her favorite celeb’s wardrobe, or perhaps find inspiration in looks she sees in magazines. Mikyajy keeps

22K lustrous eyes & silky skin : Mikyajy's New Launch - Press Release

A true diva wears 22K Luminous Loose Fixing Powder

Give your face one final touch of brilliance by using the 22K Luminous Loose Fixing Powder. This ultra fine setting powder adds a radiant makeup fixing effect to the skin while sealing in foundation with a porcelain finish. Its texturing agents mattify the complexion with silky, smooth results that last all day without caking. The 22K Luminous Fixing Powder is available in one universal shade and can be used for setting foundation or on its own.

Clavelina™ Nourishing Cream - [Press Release]

INDEX Trading & Investment Company has recently launched their exceptional Clavelina Nourishing Cream. Clavelina™ is mainly praised for providing a very smooth feeling to the skin, a fresh and pleasant scent and an instant relief for dry skin. All the necessary natural nutrients are presented in one tube that will leave the skin feeling revitalized and nourished all day long.

Mikyajy Ramadan Offers : Keeping Up With The Trends

After breaking fast, a lot of us tend to go out for family gatherings or visiting close friends. These are the only times during the holy month where we may look a bit more glamorous and use makeup. Here are the latest launches from our 22K line to help you stay beautiful during your Ramadan evenings.

Bunch of goodies from Mikyajy - [Press Release]

All that a woman needs in one box: Lady in Red

We all know that red is the color of love, drama, and passion. It’s also the color of the glamorous red carpet that many women imagine themselves on after putting on their makeup. Packed in a shiny red box, the newest addition to Mikyajy’s Beautiful Gifts, Lady in Red, will help you bring this vision to life. You will definitely make heads turn once you start experimenting with this set.