Online
shopping in Pakistan is at a great pace. E-commerce start ups have
had to acquire a type in which they could provide product + services to the
local customers. However, this is an era filled with coherent online consumer
ship; where now branding matters more than the enterprise itself; it is where the
online audience authenticates the worth of a firm through consumer reviews and
mutual consumer trust. Now, it has become a necessity, for a brand, to keep evolving while adapting to new market trends.
